The rare mix.

Heinz Marketing

Senior Marketing Consultant

Embedded at Honeycomb.io

2026 — Present

Fractional marketing-operations lead for a high-growth B2B SaaS demand-gen engine, covering the internal MOps role end to end.

• Built and maintained HubSpot & Salesforce campaigns across field events, webinars, and gated content with strict naming, UTM, and lifecycle governance.
• Ran end-to-end post-event lead processing — scanner and Typeform data, SFDC cross-referencing, Apollo enrichment, and SLA-enforced hot-lead handoff.
• Optimized the lead-to-revenue lifecycle and built executive KPI dashboards with SQL-based pipeline analysis.

Devenio Media

Co-Founder

2025 — Present

Boutique studio delivering end-to-end event content production — video, photography, podcasts, and post — for B2B conferences, media brands, and sponsors.

• Direct on-site production and post-event workflows that turn live events into high-impact assets across web, email, and social.
• Built automated marketing-ops infrastructure — CRM, lead capture, segmentation, and nurture — with AI-enabled tooling.
• Designed and built an AI-powered content-intelligence iOS app (SwiftUI + React) from concept to MVP.

Emerald

VP, Marketing + Product — Content Division

2022 — 2025

Owned digital product strategy and marketing across 20+ B2B media and event brands, running a $1M+ P&L and a team of 15+.

• Led product & marketing roadmaps, tech integrations, and UX across the content portfolio to drive conversion and efficiency.
• Launched new content franchises — Retail Trendcaster, Holiday ThinkTank, and B2BMX Summer Camp — blending webinars, email, and paid media.
• Deployed full-funnel audience growth and re-engagement across 20k+ dormant records; delivered monthly BU and quarterly executive reporting.

Emerald

VP of Marketing

2019 — 2022

Led marketing strategy and execution for 15+ B2B event brands reaching 300k+ professionals a year, and drove the G3 Communications post-acquisition integration.

• Managed a $1M+ budget to record ROAS, generating $25M+ in attributed pipeline in FY2022.
• Launched and scaled 10+ new digital properties contributing $15M+ in annual revenue.
• Led post-acquisition integration of G3 Communications — aligning platforms, process, and metrics across marketing, sales, and ops.

G3 Communications

Marketing Coordinator → Director of Marketing

2008 — 2019

Grew from entry-level coordinator to company-wide marketing lead, directing brand, audience, and campaign strategy through the 2019 acquisition by Emerald.

• Directed brand and campaign strategy across Retail TouchPoints, Demand Gen Report, and Content4Demand.
• Owned all MarTech operations — email automation, CRM, analytics, webinars, content syndication, and lead scoring.
• Built and scaled full-funnel demand-gen and ABM programs for 100+ B2B clients.